Safety Starts in Drive
An open highway at sunrise lined with trees

Built by industry.
Shared with the community.

  • EveryDriver.
  • EveryVehicle.
  • EveryEnvironment.
Explore the Programs Get Involved
Introducing

A driving-safety campaign for industrial and community environments.

A driving-safety campaign building awareness, education and safer behavior across industrial and community environments.

Safety begins before wheels move — and continues everywhere.

Every driver. Every vehicle. Every environment.

A team of five drivers standing in front of work vans and a truck at sunset

Our DRIVE Principles

Make safety part of every drive.

Decisions

Make smart choices.

Responsibility

Own your role in safety.

Identify

See hazards before they happen.

Vehicle Awareness

Know your vehicle. Check. Adjust. Go.

Environment

Be aware of what's around you.

Connected Programs

Two programs. One recognizable safety message.

A semi truck parked at an industrial facility at dusk
12 course topics

Industrial Driving Program

Defensive driving education for industrial environments.

 Cars and a truck on a city highway at sunset
18 course topics

Community Safe Driving Program

Safe driving education for the public.

A safer tomorrow starts with the choices we make today.

Campaign Pillars

More Than a Training Course

Educate

Build practical skills for real driving risks and decisions.

Reinforce

Keep safe-driving decisions visible beyond the classroom.

Connect

Create one message across industrial and public driving environments.

Extend

Carry the message from facilities into the broader community.

From Site to Street

Imagine the Reach

A unified message. A broader impact.

From facility gates to community roads, Safety Starts in Drive can reach thousands of drivers through consistent messaging, visibility and shared commitment.

  • Facilities

    Entrance signage, digital screens, meetings and on-site materials.

  • Workforce

    Training, stickers, apparel and everyday reminders.

  • Community

    Billboards, social outreach and public awareness.

  • Partners

    Co-branded graphics, events and shared messaging.

Campaign concepts: a billboard reading Big trucks. Large blind spots. Give them room., plus a branded hard hat, safety vest, polo, participant guide, tumbler and cap
Campaign concept mockups from the presentation.
Let's Continue the Conversation

Next step: join the campaign development conversation.

PeopleStronger workplaces. Safer communities.
Safer RoadsBetter decisions. Brighter tomorrows.
TogetherA lasting impact beyond our sites.
Get Involved